Who We Are
Vegan Brand Marketing is a boutique digital marketing agency that helps plant-based, cruelty-free, and eco-friendly brands grow their business. We work exclusively with entrepreneurs, businesses, and nonprofits that advocate value the well-being of humans, animals, and the environment. For us, digital marketing is about helping health-conscious, ethical brands grow their business -- getting their products and services in front of a larger audience means having a bigger, more positive impact on people and the planet.
Services We Offer:
Brand Identity and Graphic Design
Define and design your business to stand out from your competitors. A beautiful, cohesive brand attracts the eye and even boosts your credibility to establish your business as the best there is. Most importantly, branding tells your unique story - which gives people something they can identify with and become invested in. We take you through the complete process of developing your brand: conducting market research, defining your mission and values, designing your visual identity, and creating assets you need for marketing both online and in print.
While our exact approach will be determined by your specific needs, our services include: website design; logo design; business cards; digital marketing assets; packaging and in-store displays; communications templates such as newsletters, presentations, and invitations; and social media profile graphics.
Search Engine Optimization
Search Engine Optimization encompasses a strategy for getting your website to be high ranking in Google and other search engines. Basically, it means optimizing both the underlying structure of your website and the on-page copy so that web-crawling bots will index your site. For better or worse, we live in a world of speed and instant gratification - people just aren’t going to click through multiple pages of search results. Plus, appearing on page one shows people that you are an authoritative, trustworthy source, and they’re more likely to click. You want to show up above your competitors when people are searching for what you do.
SEO services include: researching the keywords that will get you the best results; writing website copy that maximizes the power of your keywords; link building; optimizing website metadata and descriptions.
Facebook Advertising
Paid advertising on Facebook the #1 way to market your business online. We all know that the user base on Facebook is massive, but the truth is, you don’t want your message broadcast to tens of millions of people. You want your ads to show up in the feeds of highly targeted audiences who are primed to click on your call-to-action. Our Facebook advertising strategies can help you build your followers, increase engagement on your business page, and drive traffic to your website -- all of which will increase your conversion. Building your social proof also reinforces your brand’s identity and makes your followers feel that they can trust your products and services.
Our Facebook advertising services include: audience research and custom audience building; managing paid ad campaigns for engagement, lead generation, conversion, and more; designing ad graphics; writing ad copy; and fully optimizing your Facebook business page.
Curious about how to grow your business? Let’s schedule a time to chat
“The greatness of a nation and its moral progress can be judged by the way its animals are treated.”
Mahatma Gandhi
Markets We Serve
Practitioners
Being found online by potential patients is essential for growing your practice. We aim to get your services in front of targeted audiences who will be the most likely to schedule an appointment with you. Trust is the most important feeling you need to inspire as a service provider, and our services can help grow your credibility. We work with plant-based and holistic doctors, nutritionists, and alternative medicine practitioners. Whether your a plant-based practice or consulting about vegan fitness, lifestyle, or wellness as a coach or speaker we know people will have to use Google to learn more about you. We can help make sure you’re maximizing those results.
Nonprofit Organizations
Nonprofits have unique needs and goals. Soliciting donations and securing sponsors can be challenging, but fortunately, digital marketing strategies can be as beneficial for nonprofits as any other type of business. Our clients in this area include animal rescues and sanctuaries, professional organizations, educators, and advocacy groups dedicated to issues such as animal rights and welfare; environmental activism; food justice; and government/political lobbying.
Consumer Products
The goal of our digital marketing service is to bring vegan products to the forefront of the market and into the hands of consumers. We believe that every person has the power to make change and that every dollar spent on plant-based products is a vote for a society that values compassion and justice. We specialize in helping manufacturers or sellers of vegan, eco-friendly, and cruelty-free products such as food, cosmetics, and clothing; local businesses including restaurants and health food markets; and online e-commerce shops.
Our Philosophy
Change begins with awareness. That’s why we believe that exposure to vegan and plant-based brands is vitally important. The more people grow familiar with a business, the better the chance they will become customers. There has never been a better time to be vegan than right now. Plant-based products are becoming more mainstream and easier for the average person to access. Youth movements against climate change are spreading around the globe. More people are willing to taste a plant-based burger or purchase non-dairy milk, and we see that reflected in our grocery store shelves and restaurant menus. All of this equals huge opportunities for your company.